MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and stre